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The web site inkbyfinch.info had the following in the web site, "Ink By Finch Tattoo and Piercing Studio Singapore." I noticed that the website stated " Singapore tattoo , Ink By Finch , Joe Finch , Peninsula shopping tattoo , Peninsula tattoo , inkbyfinch , tattoo in singapore." They also said " Ink By Finch Tattoo Studio is a reputable Singapore tattoo artist and body piercing shop. We provide custom tattoo that our customers love, at the highest quality! We Specialize in custom work , so you can bring in your favorite images and ideas and we will create a unique tattoo for you. A tattoo that you will be proud of!." The meta header had tattoo singapore as the first optimized keyword. This keyword is followed by tattoo artist, body piercing, and tattoo shop which isn't as urgent as tattoo singapore. The other words inkbyfinch.info used was custom tattoo. tattoos is included but will not be understood by web crawlers.